Although I haven't really gotten to explain how to place an Adwords ad yet, and how you can "test the ads" without really placing them to see many different things about how this all works, I have to confess I made QUITE the error when fiddling with this last night. I developed a new ad, by joining the Google Adwords program, a test ad to see how much certain "keywords" were worth. In order to do that, I indicated I would pay a lot of money to place the ad, just poking in some numbers here or there, never really expecting to use the ad "for real". Well, sure enough, I didn't delete it when my computer went down, or some other distraction, & poof! hours later I was out $110.00. . . from just 15 clicks on an ad called . "Todd is good".. which really was not intended to be placed. THE IMPORTANT POINT THOUGH IS THAT GOOGLE PLACE THE AD RIGHT HERE, SENSING THE WORD 'TODD' THROUGHOUT ON THIS SITE! I would not have figured out my goof if I didn't see the ad place on this page randomly by Google!
Lesson of the day: Be careful while experimenting, there is real money involved.. AND of course, the AD "SENSE" really does sense what the content of the page is all about. Third lesson: TODD as a "keyword", can run quite a bit of money. No idea why.
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